Serap Atakan
| Name: | Serap Atakan |
| Institution: | Istanbul Bilgi University |
| Chair: | Marketing |
| Address: | Kazım Karabekir cad Eyup 2/13 34060 Istanbul Turkey |
| Tel: | +902123117692 |
| E-mail address: | serap.atakan(at)bilgi.edu.tr |
| Areas of interest: | omnichannel retail strategy, retail store image, sustainable retailers |